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GESA News
MULTI-BRAND UNIT FOR COTY FRANCE
Dreieich, October 2023
We developed a flexible cosmetics unit system for the launch of the three COTY brands Bourjois Paris, Rimmel London and Sally Hansen at Pharmabest, an association of French pharmacies. The modular design allows individual adaptation to a wide variety of store situations.
We are delighted with the great response from our customer Caroline Dillée, Merchandising Brand Manager at COTY:
“Hello Team,
Our Flexunit finally installed !!
Super happy to see the result instore, pharmacists are super enthusiastic with the look&feel of the units and I have to say it is very impacting …Thank you for the hard work …
… as we say in French “We never get 2 chances to make a good 1st impression” and I think this was a good one!”
SUCCESSFUL INSTALLATION OF THE FIRST UNITS
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