German engineering is a winner, GESA expands in China

GESA is gearing up for further expansion in Asia.

To meet the increasing demand in Asia and to offer specialized POS for Asian beauty markets, GESA has moved to vast new premises in Kunshan. GESAs portfolio of POS is comprehensive: from complex cosmetic wall units, through testers, prestige counter and window displays to product Factices.

GESA also produces full "shop in shop" solutions and cosmetic counters ideally suited to the Asian market. A highly specialized wood processing area will support developments in POS materials in the Asian region. GESA has recently built and fitted out the Michael Kors shop in Macau.

“The new factory allows for increased volume and greater efficiencies in costs & time to market. Our new wood processing area is perfectly tuned to specialized needs in Asia for cosmetic counters and high quality sustainable “shop in shop” POS solutions, and luxury boutiques for all sectors / including non-cosmetic brands.

GESA is ready to meet the rapidly increasing demand in Asia and globally” - said, Leo Qin, General Manager of GESA’s China operations in Kunshan.The Asian fragrance and cosmetics market is growing rapidly, in line with the rapidly growing cosmetic user’s population (+ 500 million population growth in 10 years). The new GESA factory will be a center for innovation and development.

GESA is fine-tuned to serve the fastest growing cosmetic and luxury market in the world.

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