The POPAI awards are as coveted in the POS industry as the OSCARS in the film industry. At the start of the year, the successful POS projects from the previous year can be submitted for the POPAI awards. A panel then decides which projects will actually be nominated for the awards.
Since submission of the first project for these awards in 2001, GESA has won a total of 31 accolades. This year again, 7 of the 10 projects submitted were nominated for a prize. The award presentation took place in mid-June in Paris. This year, GESA received one gold as well as three silver and bronze trophies.